Invest in the future of coffee farmers. Out of every kg of coffee we us €1,- for microfinance solutions for farmers.
We purchase your coffee straight from the farmer.
And we invest in microfinance.
Our coffees
5 fair coffees with a character
Microfinance
We invest in microfinance to stimulate entrepreneurship and growth in Africa. For every kilo of coffee sold we invest €1,-.
Farmers invest in purchasing land, coffee trees and cattle with a loan of 1.000 euro on average.
Research shows that farmers make more long term investments with a Pure Africa loan.
Direct trade
We purchase straight from farmers in Africa. We know where your coffee comes from, how it is processed and the price that has been paid to the farmer. A fair chain is what we aim for.
Our chain is transparent, supported by blockchain technology. We know what a farmers gets paid. This is verified by checking the farmer’s receipts. We want to know for sure that farmers receive better prices and we strive to pay a living income reference price.
Financial equality
The world market price for coffee is too low to make a living. We work on a chain that is profitable for everyone, especially the farmer.
Together with farmers we calculate profitable prices. On average we pay 45% above the world market price for coffee. Together with farmers we work on a living income reference price.
Climate
Farmers are being confronted with climate change on their plantations. Sometimes there are heavy rains and sometimes there are long periods of drought. Together with farmers we try to mitigate the effects of climate change.
Farmers invest in improving their coffee plantations through microfinance. And we’re going to do more. Together with our partners, we are working on a plan to plant thousands of shadow trees that to protect the plantations.
great coffee. positive change.—
great coffee. positive change.—
great coffee. positive change.—
great coffee. positive change.—
great coffee. positive change.—
Our mission
Great coffee,
positive change
Coffee farmers deserve a fair price. We believe that to be normal, but unfortunately it’s far from the reality. That’s why we invest in direct trade and we pay a profitable price. On average, we pay 45% above the world market price.
The diagram shows what our chain looks like per kg of roasted coffee. Pure Africa works to achieve financial equality by paying a fair price to coffee farmers.
Office
Lease or buy an office
coffee machine
Choose the perfect coffee machine from premium brands like Jura, Franke, La Marzocco and Ascaso. A fitting solution for every office.
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a test placement?
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We’d love to make sure you drink great coffee at your office.
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